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Overview
Do you want to grow your brand? Or be paid for doing what you love? Then you should read the Expert Secrets book.
If you have been a part of an online business or marketing business, then there is a chance you might have heard about Russell Brunson.
Russell Brunson is the author of the books DotCom Secrets, Expert Secrets, and Traffic Secrets books trilogy. All these books are about different topics, yet connected with each other.
In this Expert Secrets Book review, we will see if this book is worth your money.
Expert Secrets Book Review
Expert Secrets is an online marketing book that teaches you various methods that must be used while marketing.
From being charismatic in the field to communicating and building trust with customers, this book guides you through all information related to marketing. If the reader follows these steps, then they can generate more income.
Apart from theoretical tips, this book has several actionable or practical tips that are useful and easy enough to follow. It does not tell you what an expert will do in a particular situation. Instead, it makes you believe that, in fact, you have the potential of an expert.
It asks you to find out your strengths, talents, knowledge, and passions and then uses it to turn into a business.
This book is going to teach you about all the essential things which you have missed when opening your startup. It will also help you to pinpoint your strengths, weaknesses so that you can work on them.
It will teach you about different other potential products, such as books and webinars. Overall, you will get to learn about all the different products related to marketing. These can be helpful for your business.
About the Author Russell Brunson
Russell Brunson is the co-founder and CEO of the well-known software company, ClickFunnels. This company is supporting thousands of businesses and entrepreneurs by providing them with technology and other resources.
Contents of Expert Secrets Book
Reading and following the advice given in the Expert Secrets book can help you become successful. The best way of using this book is to read and implement the advice given by the book in real life.
Be the Charismatic Leader
Every business or organization needs to have someone upon whom its people can lean on for support. This person is the leader of the organization.
The leader should always be charismatic. This book will provide you with steps to become a charismatic character. Most of us are not born leaders; we need to learn these skills.
You can, hence, be the leader that the employees look up to and the customers trust with their money.
- This book teaches you to:
- Find the target market you want to work for
- Think about what should be the best way to approach these people or the product
- Write compelling and soulful messages
You must take the right steps to slowly compel your followers to go in the right direction, which you want them to go on.
Choose your community (target audience)
This is the second most important thing. You must decide on the community which you want to aim as your target audience. It would be better if you focus on a small section of society at first. By focusing on a small number of people, you will be able to create better content.
Go for a bigger audience or community when you have gained enough experience. When dealing with bigger communities, you have to change the level of content you are providing.
Become a Leader
Everyone wants to follow a leader. Leaders are charismatic persons. They easily interact with people. That is your main aim.
If you have more knowledge than your colleagues or friends, then you can easily use that to your advantage.
Be an expert for others
You may work with a small number of people but always try to solve their issues. You can help them in leading the life they want to live. Try to live the life your audience wants to live in. This shows that your products are working.
Be creative and crazy. Do not be a boring person.
Try to understand how you can persuade them. This can be done by encouraging people’s dreams, understanding their failures, helping them to overcome their fear.
Always care for them. They will not value your products if you do not care for them. Try to become a giving person. It helps in creating value for your products and services.
Create your expert character
You should be an expert in whatever service you are going to provide to others. If you create your image as an expert, then people will approach you with their problems. This is a particularly good way to create your brand and serve people with solutions.
Other features
The Expert Secrets book has some special selection for particularly network marketing. It is a challenge to convince people to buy products. However, if you go through this section in the book, you will surely become a good marketing expert.
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Inside: Expert Secrets Book
Building your Mass Audience
Attractive character - This portion wants you to make yourself a personal brand. You must portray yourself as an expert. Then you should make a message so that your followers can be created.
Russell is of the opinion that you must create a charismatic character if you want to attract people's attention. Develop in yourself a character that is respected and admired by people.
Cause - You will learn about how to show and tell people about your new brand and opportunity. You have to create an audience who will follow you and your brands.
The opportunity - If you do not know how to make attention-grabbing products or solution-centred content, then this book can be your guide. The Expert Secret will teach you about copywriting. You will also be taught about the basics of content marketing.
Creating Belief in Your Audience
You should create a belief in the minds of your target audience. You must have a belief in your offerings or products. There is a total of six secrets for creating beliefs in your audience; they are:
- Big domino - this secret will tell you about the most imperative points to convince your audience.
- Epiphany Bridge - here you will learn to convince people to buy items through storytelling and emotions.
- Hero’s two journeys - building your story and personal brand in such a way that people can easily relate to it.
- Epiphany Bridge Script - for better implementation of the story and its characters, you have to combine the Epiphany Bridge and the hero's two journeys with another script.
- The three secrets - there are three main beliefs which you have to break for better sales.
- False belief and its patterns - you have to break customer’s false beliefs, then replace them with new beliefs with the help of the epiphany bridge.
You should try to create a culture for all your products. With time, you will understand how to reply to different messages.
Moral Obligations
This section gives you the secret to offering new possibilities and opportunities to your followers.
You will learn about things such as how to connect with your readers, how to communicate with them, and breaking barriers. You should welcome all these people to your new world and let them know about all opportunities they will get at this place.
This section has six secrets. Some of them are:
- The Stack Slide
- Perfect webinars
- Breaking patterns
- Rebuilding patterns
- The Trial closes
Funnels
Here, you will learn about how you can create opportunities for followers. He will teach you how to make money by teaching others to make money.
This section is divided into five parts:
- Email Epiphany Funnels
- Funnels for Epiphany Product Launch
- The perfect webinar models
- Perfect webinar hacks
- The four Question Close
PRICE
With all these amazing features, you must be wondering about the cost of this book. You don't have to worry because, as is with all other books by Russell Brunson, this book is also free of cost.
Yes
Yes
And, Yes
It is free of cost!
You only have to pay for the shipping charges.
If you want to get the book to be shipped in the U.S., then you need not pay a lot of money. However, shipping outside the U.S. could cost you more.
It is very profitable, indeed!
Who can gain from this book?
Any person who owns an online business, who is going to start an online company, or who is already running an online venture can read this book. This book is also specially designed by keeping in mind the needs of entrepreneurs.
The owners of physical shops can also read this book if they are going to open an online store for their shop. Thus, these people must get the Expert Secrets book for themselves:
- Influencers
- Entrepreneurs
- Bloggers
- Influence marketer
- Salespersons
Why the Expert Secrets is a must-read?
The Expert Secrets is a must-read for all people in Marketing. The best thing about this book is that it gives easy-to-follow, practical advice and success stories to its readers.
It explains everything in easy to understand language. Readers who are serious about increasing their business or taking their business online should definitely read this book.
How can you benefit from this book?
The only way a reader can benefit from a book is by taking proper actions based on the lessons taught in the book. If you read a book just for the sake of it, then it will not count for anything.
Things you’ll learn from this book:
- It will help in building your confidence.
- The book will help you to be a leader.
- It will change the way you approach online ventures.
- It will help you to get paid for things you already know.
- Practical steps are given in this book to find people who are interested in learning from you.
- By using this book, you can get practical steps to open your own business and then scale it.
Why is it worth it?
Russell Brunson has done a great job of making such a complicated topic easy to understand. The Expert Secrets is a good book because of the practical approach followed by the author.
It also gives you various information and tools, using which we can start working as soon as possible. Expert Secrets explains the concepts both theoretically and practically. It tells you why some things work in a particular way and why it should be done in a particular way. This is the reason for the immense popularity of the book.
This book will be helpful for people who are selling things online. This book wants to help them achieve their goals. It will help them in understanding priceless marketing principles and improving sales.
Pros
- The book comes free of cost.
- You only have to pay for shipping charges.
- You will learn to get paid for teaching and helping people.
- Knowledge in the book is relatable and can be applied practically.
- It will tell you the correct way to create a story that sells.
- This is a step by step guide for improving and increasing your sales.
- It is friendly for new entrepreneurs or new people in this field.
- You don’t need to have any special knowledge to understand this book.
Cons
- Shipping the book outside of the U.S. may be expensive.
- Time taken for shipping the book is not specific. If you want the book in the United States, then maybe you will get the book within a day or two. However, if you want it outside the United States, then you have to wait for a week or two.
- For any visible results, you need to practically implement all the steps. If you are not able to do so, then it would be a waste of money to buy the book.
Endnotes
Expert Secret is a brilliant book with excellent professional and practical tips. This book can teach you how you can create your product and then sell it in the market by yourself.
It also provides you step by step guides related to a number of businesses and their marketing strategies.
At last, we would say that this book is a must-read. It's recommended that you implement all the steps and tips practically. This will help you in improving your marketing strategies and selling more products.
We tried to include all relevant points in this Expert Secrets Book Review. We hope this will help you in deciding if you want to buy this book or not.
If asked about our opinion, we say - every marketer or entrepreneur should read the Expert Secrets Book at least once in their life.
Wait!!
While you are here, we would like to tell you something that could benefit you.
The Expert Secrets book is part of a book trilogy by Russell Brunson. This means, you will benefit the most if you order the other two books in the series, namely DotCom Secrets book and Expert Secrets book. We can vouch that with these three books combined, nothing can stop you from becoming a marketing genius.